LinkedIn Profile Optimization Guide

These LinkedIn profile tips will help you stand out to recruiters.

Why LinkedIn Matters

Profile Photo

✅ Recent, high-quality, professional

❌ Selfies, group photos, filters

Crafting Your Headline

Default: "Marketing Manager at XYZ"

Optimized: "Marketing Manager | B2B SaaS Growth Expert | Driving 200%+ Pipeline Growth"

Writing Your About Section

1. Hook: Compelling opening

2. Value proposition

3. Key achievements with metrics

4. Core skills

5. Call to action

Experience Section

Transform duties into achievements with metrics.

Before: "Managed social media"

After: "Grew following from 5K to 50K, increasing engagement 150%"

Skills & Endorsements

Activity and Engagement

For Job Searching

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